You may have come across her in recent days. And no, you are not hallucinating. There is indeed a Rolls-Royce registered in Valais circulating in French-speaking Switzerland entirely decorated in the colors of Paris Saint-Germain. “When I drive, young people film or take photos, the enthusiasm is very strong in Switzerland but it was even crazier in Paris,” testifies BARO, the owner of the car.
The professional graffiti artist, founder of graffeur.ch, experienced from the French capital, with his Rolls-Royce, the triumph of Paris Saint-Germain in the Champions League on Saturday. “And yet, I don’t know anything about football, I couldn’t even name a player,” he laughs.
He owes his presence in Paris to his participation in a group of international graffiti artists, the JLM Jam. “For the 2025 edition, I decorated my car in the RATP colors. At the time, we said to ourselves that we were going to use the PSG theme for 2026. The timing was perfect and the enthusiasm incredible,” explains BARO.
On Friday he took part in a parade with the Collectif Ultra Paris, the PSG supporters group. “Even the police were excited about the car, they stopped us to chat because they had seen the car on social networks,” he says.
Then came the time for the match and the triumph. “On Saturday, I hid the car in the hotel parking lot,” BARO admits. I didn’t want to take the risk of it being damaged. I took it out on Sunday and we paraded on the Champs-Elysées and in the city. We experienced magical moments. Like Paris. People were crazy when he saw the Rolls-Royce.”
Videos posted on Instagram and TikTok have several million views. “I think it’s my biggest publicity stunt.”
In M-Budget version
Because BARO is not its first attempt. He is used to decorating his car, which he describes as “his work tool or his construction van”. He even made a business out of it. “I founded my company (editor’s note: They See Me Rollin Sàrl) and I have a fleet of several vehicles, including the Rolls-Royce. I also have a Bentley, Porsche or Subaru. I rent them for events like weddings for example.”
The Rolls-Royce has therefore already had several different looks. About 25 since the first version, an M-Budget design for Migros Magazine.
And the next one? “It will definitely be a nice thing. Either fries or a brand of low-cost beer from the North of France because that’s the location of the next gathering of graffiti artists where I’m going.”
