Meta launched paid subscription plans for its flagship applications on Wednesday, a major step for the technology giant as it seeks to reduce its dependence on advertising.
The announcement was shared on Instagram by Meta’s Chief Product Officer, Naomi Gleit.
Soberly called Instagram Plus and Facebook Plus, they notably offer additional statistical analysis functionalities and access to a larger audience.
You will have to pay $3.99 monthly to access it.
For $2.99 per month, WhatsApp Plus emphasizes personalization, including premium stickers, personalized ringtones and themes for the application.
According to Ms. Gleit, the group’s ultimate objective is to group these formulas into an offer called Meta One.
The launch comes as Meta faces intense scrutiny from investors over its massive spending on artificial intelligence (AI).
The company plans to spend between $125 billion and $145 billion this year, primarily on data centers dedicated to AI.
Its action gained more than 3% on Wall Street on Wednesday.
In 2023, Meta launched paid, ad-free versions of Facebook and Instagram for European users to comply with EU data protection law, giving users the choice between a free, ad-supported experience and a paid, ad-free experience.
