A very fast, comfortable and quiet five-seater car: Ferrari unveiled its first fully electric model, the “Luce”, on Monday and Tuesday, but has yet to convince investors.
The Italian luxury car manufacturer presented the Luce — “light” in Italian — priced at 550,000 euros to selected customers on Monday in Rome.
Renowned for its powerful engines, Ferrari already sells almost half of its cars in hybrid versions. But the prancing horse brand took several years before joining competitors such as Porsche, Lamborghini and Rimac in the electric segment, in a sports car market still reluctant to battery models.
Four doors and five seats
Ferrari promises high performance for a five-seater car, which can go from 0 to 100 km/h in 2.5 seconds and reach a top speed of more than 310 kilometers per hour, according to a statement released Monday evening.
With its large 122 kilowatt-hour battery, the Luce also has a good range of more than 530 kilometers – and weighs 2.26 tonnes, making it the heaviest Ferrari ever produced. Charging at ultra-fast terminals (10 to 80%) should take between 20 and 25 minutes.
This is the second four-door Ferrari model in the brand’s history after the Purosangue SUV, and the first five-seater model for a brand better known for its streamlined coupes.
“This new model transmits into the future the values that make Ferrari instantly recognizable throughout the world,” said John Elkann, president of Ferrari (and Stellantis), after presenting the car to the President of the Italian Republic.
Shell and glass house
If the brand developed many components itself, the design of the car was entrusted to the LoveFrom collective of the American-British Jony Ive, former designer of iPhones, and the Australian Marc Newson.
Ferrari defines it as a “shell” and a “glass house”, with lights invisible when turned off at the front, and reminiscent of famous models like the 360 Modena at the rear.
Manufactured in Maranello in a brand new factory, the first examples must be delivered in the last quarter of 2026.
Fall on the stock market
Investors are not yet convinced by this electric shift. Ferrari shares posted the worst performance on the Milan Stock Exchange on Tuesday morning, losing 6.16% to 290.9 euros at 11:38 a.m.
“We remain of the opinion that a high-priced electric model will not generate significant volumes,” Equita analysts commented in a note. “We do not consider that the volumes of this model are decisive in influencing the group’s results, but since it is a first model with a new engine, it is important to preserve the image of quality and performance.”
For the Akros bank, if the switch to electric reduces the brand’s margins, “the extremely high price (more than 700,000 euros after customization) nevertheless “largely” compensates for this drop. For its analysts, this new model will attract “a new customer base” to Ferrari.
Ferrari shares had already plunged in October 2025 when the first details of the Luce were presented, with analysts judging that the brand was not ambitious enough in terms of increasing its sales.
At his Maranello factory, Ferrari’s chief executive, Benedetto Vigna, defended his strict control of the number of cars produced. He also wanted to reassure by emphasizing that this model was “an addition to the range, not a transition” towards electric, Ferrari keeping a large hybrid offer equipped with powerful gasoline engines for its wealthy “Ferraristi”.
The launch of the Luce comes as other car manufacturers have put the brakes on the extension of their electric range, due to lower-than-expected demand.
Ferrari had also revised its ambitions downward at the end of 2025 by forecasting that electric models would represent 20% of its offering in 2030, compared to a previous objective of 40%.
In 2025, the brand sold 13,640 cars for net profit up again, to 1.6 billion euros.
