At just 15 years old, Harper Beckham is already ready to follow in her parents’ footsteps. The daughter of David (51) and Victoria Beckham (52) is currently working on the launch of her own cosmetics brand, called “Harlo by Harper”.
The young teenager intends to make a place for herself in the skin care market. If the range has not yet been revealed in detail, it should notably offer cleansers and facial creams.
Harper can count on valuable advice. The Beckhams are masters at building brands, with David and Victoria already running several businesses, including the former Spice Girl’s cosmetics line.
“Victoria accompanied Harper every step of the way. Victoria and David couldn’t be more proud of her,” says the British tabloid “The Sun”. With this first entrepreneurial project, Harper Beckham already seems to want to add her name to the family empire.
Harper already had the dream of “creating a big brand” at 13 years old. It was at a perfume event organized by her mother that she spoke about it publicly for the first time. Two years later, the girl is on the verge of achieving her goal. “Harlo by Harper” is expected to launch next year. However, according to the “Sun”, no official launch date has yet been announced.
The first brand name was rejected
However, launching the label was not without its challenges. The brand was originally called “Hiku by Harper”, but this name was rejected by the United States Patent and Trademark Office due to potential confusion with existing company names. “Harper” is already a registered brand of brooms and scrub brushes, while “Hiku” is a brand of toiletries and scented products.
The three Beckham brothers each followed a different path. Brooklyn went into business with a canned sake brand (WE SAKE) and a line of hot sauces (Cloud23), in addition to his chef and influencer activities. Romeo, who left football in 2024, turned to modeling, started as an actor and has just created his clothing brand (Intra). As for Cruz, he is the only one who has not launched a brand: the youngest of the siblings is banking on a musical career with his indie-pop group The Breakers.
