The hood is imposing, as always, and topped with the Spirit of Ecstasy, the brand’s emblematic statuette: far from the crisis that has shaken many luxury houses in recent years, the British Rolls-Royce is launching an ultra-limited series of all-electric cars on Tuesday.
This “tailor-made” collection will be limited to 100 customers, to whom Rolls-Royce “intends to offer the opportunity to get involved in the creative process, by meeting directly with designers and craftsmen” to personalize the smallest details, explains Julian Jenkins, director of sales and brand at Rolls-Royce, in an interview with AFP.
If the company, bought by BMW in 1998, does not reveal the price of the vehicles, it places them between its most complex private orders and its other tailor-made creations, the amounts of which have been estimated at several million pounds.
The manufacturer recorded a slight decline in the number of cars sold last year, 5,664 in total. Compared to the record year of 2023, the drop is even 6%. However, nothing compares with the turbulence experienced by other luxury flagships, such as its compatriot Burberry.
In fact, 2025 was “the fourth best year” for the company, underlines Mr. Jenkins, who notes “continued strengthening”, particularly in the custom business, “with customers who really want to order something very special”.
The company already knows the 100 customers, chosen by invitation, who will receive their car from 2028.
They are found “in the United Kingdom, Europe, the United States and the Middle East”, but not in China, where “the car is not approved”, explains the manager.
The rear of the pastel blue prototype, named the Nightingale project (nightingale, editor’s note), displays tapered lines, giving the convertible two-seater a sleek silhouette.
The model, whose range the brand does not reveal, is inspired by certain Rolls-Royce models developed for high speed in the 1920s.
This is the brand’s second electric model after the launch of the Specter three years ago.
