Kylie Jenner caused a sensation on Sunday evening at the Victoria’s Secret 2026 fashion show in Los Angeles. For her debut with the lingerie brand, the 29-year-old entrepreneur wore a spectacular Fantasy Bra estimated at $50 million. In the audience, her companion Timothée Chalamet only had eyes for her, sitting alongside her mother, Kris Jenner.
Designed by jeweler Jacob & Co., this bra would be, according to “Vogue”, the most expensive ever presented by Victoria’s Secret. It is adorned with more than 4,400 diamonds, including a central yellow stone estimated alone at $22 million. Its design is inspired by the “Rare Touch Jewelry” collection, whose precious metals hug the curves of the body like fabric.
A 26-year-old record shattered
This is the first time since 2018 that Victoria’s Secret has introduced a Fantasy Bra. Before Kylie Jenner, models like Heidi Klum, Gisele Bündchen and Adriana Lima had worn these exceptional creations. The previous record belonged to Gisele Bündchen, with a model estimated at $15 million in 2000.
If Kylie Jenner made her debut at Victoria’s Secret, she is not new to the catwalk. She notably walked for Abbey Dawn, Avril Lavigne’s brand, in 2011, then for Coperni at Disneyland Paris in 2024. She also posed in February for Skims, the brand of her half-sister Kim Kardashian.
Her sister Kendall also knows Victoria’s Secret well, having participated in the 2015, 2016 and 2018 fashion shows. But this year, it was Kylie who attracted all eyes, with a $50 million bra.
