Why is Valais so attractive to American music stars? After rapper Travis Scott who wore an FC Sion tracksuit during the US Open tennis tournament in 2024, it is Olivia Rodrigo’s turn to appear with a t-shirt bearing the image of the canton.
This took place this weekend during an exclusive meeting with his fans on the sidelines of the release of his new album “you seem pretty sad for a girl so in love”. The 23-year-old actress and singer wore a white top with the Valais flag in a heart and the inscription “I love Valais” sold by the online store arianathrifts.
In the comments of the publication, the singer’s fans seem to love the outfit, which makes an Internet user from Switzerland laugh a lot. “It’s so funny to see that! Valais is the most remote canton in Switzerland, so why? At the same time, it is also the canton which has the Matterhorn,” she writes.
If it is impossible to really know who designed this t-shirt and how it arrived in the hands of the star with more than 36 million albums sold and 40 million subscribers on Instagram, there is no doubt that it will be a nice publicity stunt for the canton.
Questioned by “Le Nouvelliste”, which spotted this story, the Valais/Wallis Promotion company said it was “delighted”. “If Olivia Rodrigo ever wants to discover the magnificent landscapes hidden behind this t-shirt, she will of course be welcome with us. We would be delighted to show him the region.”
And if you want to acquire the same piece, sites already offer it at a price of 40 dollars. Until then, she will perhaps wear a t-shirt from the canton of Vaud or Geneva.
