Purepeautre – Swiss cereal culture

- Jackson Avery

The Purepeautre brand is synonymous with authentic and pure spelled varieties, cultivated in Swiss IP-Swiss or organic farms and transformed at the regional level. From the field to the sales department via the mill, compliance with the specifications is regularly checked and certified.

The wheat of our ancestors

Each purepeautre grain contains the force of more than 3000 years of cereal culture. Until 1900, the spelled was the most important panicible cereal in Switzerland. With the intensification of agriculture, the spelled fell into gradual forgetting. Other cereals, such as wheat, gave birth to more productive varieties thanks to selection and were therefore better suited to an intensive culture.

Committed for 30 years in favor of spelled

If the spelled has survived, it is thanks to the farmers and the millers of the peripheral regions of cereal cultivation. In 1995, they founded the community of interest in Epeautre for the preservation and promotion of pure and original spelled varieties under the Purepertre brand (in German “Urdinkel”). In recent years, Purepeautre has experienced a real renaissance and the fields have enriched our cereal landscape.

A concentrate of natural force

Purepeautre is an excellent source of essential protein and amino acids. Its mineral content is significantly higher than that of wheat, in particular zinc and magnesium. Its optimal composition in fatty acids, with a high proportion of unsaturated fatty acids, is also remarkable. In addition, purepeautre is rich in fiber, even in the form of clear flour.

In partnership with “Taste Week”

Jackson Avery

Jackson Avery

I’m a journalist focused on politics and everyday social issues, with a passion for clear, human-centered reporting. I began my career in local newsrooms across the Midwest, where I learned the value of listening before writing. I believe good journalism doesn’t just inform — it connects.