The Bon Marché Primark ready-to-wear giant on Tuesday launches a collection for disabled people on Tuesday, with around fifty articles “at affordable” and adaptable for various disabilities.
Creator Victoria Jenkins, who is herself with disabilities, has adapted among the best-selling clothes of the Irish brand, including trenchs, t-shirts, jeans, “to meet the needs of disabled people or suffering from temporary incapacity”.
Very few general public signs offer clothing for people with disabilities, who must therefore often make unsuitable clothes retouch or buy clothes from specialized and expensive brands.
They “face many obstacles in their lives and clothing should not be part of it,” says Victoria Jenkins.
“We don’t want to live in jogging and t-shirts, but we often have no choice,” she deplores.
Zipped sleeves
Affordable prices have represented a priority for her, because people with disabilities have “50% more risk of living in poverty,” said the designer to AFP.
In the collection, sold in 31 stores, is a trench, with magnetic closing pockets, zipped sleeves, a attached belt and an hem adjustable by press buttons. There is a shortened version for people in wheelchairs.
Men’s jeans closes with magnetic pimples, shoots at the waist and has hidden pockets to pass a tube.
This collection will “allow more people to find clothes that help them feel better without having to pay the high price of specialized articles (of brands) or to invest in expensive touch-ups,” explains Ann-Marie Cregan, the director of Primark sales, a brand that is also criticized for its environmental and social impact.
“A basic human right”
“Dressing is a basic human right, yet in 2025, there are always more clothes created for dogs than for disabled people,” criticism Shani Dhanda, a British activist for the rights of disabled people.
Due to a bone disease, it is the size of a 4 -year -old child. She dresses on the children’s or teenagers of the stores and then made the clothes take over by designers. “This represents an enormous additional cost”.
This activist also worked on the Primark collection. “I’m sure other brands will follow,” she said to AFP.
