Amateurs or professionals, athletes always have their performances in mind and like all enthusiasts, they like to surpass themselves and go to the end of things. To achieve their objectives, they are increasingly looking for a diet, specific and adapted products that can correspond to their nutritional needs, depending on the sport practiced, the effort to be provided and the recovery after effort.
In recent years, sports nutrition has become a full -fledged market. This market, mainly dominated by the food industry, offers a wide offer of specific and ultra-transformed products.
It is high time to think that sports food can be both healthy, efficient and having taste.
A new project
Sport@taste is a new project developed within Swiss Taste week which is aimed at all practitioners of sports and physical activity in the “amateur and popular” categories as well as parents and the public of major events with a clear will:
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Become the ambassador of taste and a balanced diet in environments sensitized by physical activity and health promotion.
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Promote and develop a quality, tasty, local, seasonal and organic sports food on the sidelines of consumer public events.
Sport@Gout aims to create links and synergies between major sporting events and local agriculture. This means concretely: promote the production of local products for sportsmen in Switzerland and federate producers and associate them with major Swiss sporting events.
For all these reasons will be launched this year The Romande Sport & taste day which will take place in September, during the 2025 taste week. We will associate the maximum of sports companies, associations and cantonal federations active in different sports as well as municipal and cantonal institutions.
May the party start!
